What is the Most Effective and Profitable marketing channel with the highest ROI ?
Among all other marketing channels, E-mail marketing stands out as the most effective and profitable method with an ROI (Return On Investment) of $35-$45 for every single $1 spent. So whatever the marketing channels you follow, Email marketing should be on your priority list.
By today, Email marketing is not just sending promotional mailings in mass quantities. It has been stepped further and focused on consent, segmentation and personalization of the receiver to be less spammy and more effective in order to gain stable proactive engagements.
On the other hand, when someone signs up for your subscription, it's just like inviting or giving permission for you to their inbox and you need to behave very politely and respectfully in a way that does not cause them to feel disturbed but impressive and helpful.
Most importantly, here you don't have to worry about the algorithmic changes like in SEO campaigns as you are stable here for any kind of such changes of the algorithms. And not like in social media, anyone with an electronic device is having an email and you can meet all of your audience there at the same platform rather than in a platform where you don't find your whole audience. So you can use this platform for brand awareness, updates, drive sales and community building for your brand.
With the huge potential this has, it also appears to be a bit complex which needs much more discipline to choose the relevant tools, techniques and technologies. In order to yield maximum results while avoiding embarrassing mishaps, you wanna select a proper list of prospective and active email users and an experienced,talented firm to handle your email marketing strategy.